The numbers of the First Edition
Over the last few decades, driven by increasingly widespread social and economic well-being and constant advancements of medicine and science, life expectancy has increased rapidly. Such a significant increase has led to an epic demographic change at a global level. This scenario, although certainly offering new opportunities, also brings about new challenges and issues. A longer lifespan is often related to the surge of age-related illness.
Therefore, prevention and a healthy lifestyle play a crucial role for successful aging, with major consequences both on the individual quality of life and on social and healthcare systems. Today, life expectancy in almost half of the OECD countries exceeds 80 years. According to OECD data, 12% of the world’s population (868 million people) is over 60 years of age, with projections of 2.4 billion (21%) over 60 by 2050. In addition, the global population of significantly elder people – aged 80 and over – is expected to triple by 2050, from 126 million to 447 million.
The United Nations has proclaimed 2021–2030 the Decade of Healthy Ageing, with WHO leading global action to improve the lives of older people, their families and communities.
BE WISE – Longevity & Anti-Aging World Forum is conceived as the first and most important international event, an invaluable occasion to meet and exchange views on the issues of longevity and anti-aging.
The two-day gathering, which will be attended by internationally renowned personalities will bring together MDs, researchers, experts, organizations, brands and institutions engaged on the front line in providing ideas and solutions to promote the psychophysical well-being of people, helping them to age well, with important implications both for individuals and for society as a whole.
Prevention is the common thread that binds all the meetings, round tables, workshops, workouts and master classes of BE WISE.
The main objective is to promote active well-being, not passive, looking at genetics, with a greater knowledge of the body and DNA (and the mechanisms that regulate them), and healthy lifestyles (which can help to age well by improving the quality of life of people): nutrition, physical activity, proper relationships with the environment, psyche and sociality as well as the ability to respond effectively to stress and keep the mind
4 THEMATIC AREAS
BE HEALTHY! WELLNESS and NUTRITION
Diets, allergies and intolerances, nutraceuticals, wellness products, supplements, superfoods, oil and other healing foods, appliances, tools and techniques for effective cooking.
BE BEAUTIFUL! BEAUTY and WELLNESS FOR THE MIND
Innovative beauty treatments, stem cells, phyto and gemmotherapy, oxygen ozone therapy, cryotherapy, cryolipolysis, creams and beauty products, anti-stress and sleep promoting techniques and disciplines, wellness tourism.
BE ACTIVE! EXERCISE and PHYSICAL ACTIVITY
The disciplines of the moment for the well-being of mind and body, apps and new devices that help you feel better, machinery and tools to stay in shape, wearable technology, technical clothing, active tourism, products and sports food.
BE SAFE! INDOOR POLLUTION and AIR QUALITY
Everything you need to know about: environmental medicine, pollution sources, health-friendly materials and furnishings, paints, fabrics, lamps, water purifiers, tools and appliances for better indoor air quality, devices for personal well-being.
THE ORGANIZATION: WISE SOCIETY
Wise Society is a Community of Companies and People inspired by the philosophy of Sustainability as a fundamental driver of innovation and competitiveness.
It is an International Multimedia Platform and at the same time an Integrated Communication Agency, which is unique in Italy. The Community Wise Society is the voice of a wise network, where companies, institutions and representatives of civil society converge with the aim of sharing their commitment to live and operate according to the principles of economic, social and environmental sustainability.
Living “Wise” means believing in the circular economy, in a sustainable business approach, in more ethical financing, in soft mobility, in a balanced diet, in respect for the environment, in a more careful management of resources, in the search for clean energy, in a building industry increasingly committed to urban regeneration and in widespread welfare enabling us to build an ethical and sustainable future.
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General coordination and Sales management
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Editorial and World Forum Program coordinator
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Social media manager
Social media manager
L’evento è organizzato in collaborazione con
Viale Cassala, 36 Milano
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